Instructions on Term Project - Portfolio Website Construction

Term Project Final Deliverables and Presentation:

Overview

Students submit a reproducible report (codebook and HTML report), prepare RevealJS slides, and make presentations as if they would do in front of the intended target audience at the end of the course in lieu of a final exam.

Structure of the Website

1. Home Page
2. Digital Marketing
3. Marketing Analytics
4. Resume
5. Revealjs Presentation*(*The title of tab can be something more relevant to the topic of the presentation)
6. Website Traffic Analytics* (You may have a drop-down menu with multiple pages that doesn’t fit into existing tabs well)
7. (Optional) Other tabs of your choice

Suggested Professional Portfolio Template.

• Template on GitHubLinks to an external site.:
• Instructions on Using the Template:  PP 27-41Links to an external site.

Website Structure/Content Variations:

Depending on your desired role in a digital marketing careerLinks to an external site., you can be more specific about your project along the typical digital marketing roles: (1) Content/Creative Roles (e.g., content writer, social media manager, graphic/visual designer), (2) Technical & Performance Roles(e.g., SEO Specialist, PPC Specialist, Email marketing Specialist), or (3) Marketing Data & Analytics Roles (e.g., Marketing Analyst, Marketing Data Scientist).

Presentation Video Recording

The website is the material for your presentation. Record your presentation by covering the following talking points in about 4 minutes.

• 1. Website in general (1 min)
     1. Intended audience specified
     2. Structure of Website
     3. Design Philosophy
     4. Brief Tour
  2. Web traffic analytics page (1.5 min)
  3. Reveajs Presentation page (1.5 min)
     1. Show how you style the slides

Grading Rubric

The grade will be based on the professionalism and the content of the website, including the following criteria:

• 1. Does the website look professional? Professionalism can manifest in all aspects of a website (e.g., color, narrative tone, appropriateness of content, etc.).
  2. Is it clear who the target audience is?
  3. Has the website met the provided content and style guidelines?
  4. Does the home page have adequate information for the person’s profile that prospective employers would want to know? (Photo, education, skills, career objectives, highlighted achievements, etc.)
  5. Does the Digital Marketing tab have enough interesting original content?
  6. Does the Marketing Analytics tab have enough interesting original content?
  7. Does the presentation tab showcase one’s technical prowess?
  8. Does the website effectively highlight the person’s strengths?
  9. Is the website easy to navigate?
  10. Is the website ready for SEO?

Deliverables

Submit the following deliverables by the due date.

• To Gradebook:
  • The website URL,
  • GitHub repo URL, and
• To Discussion board:
  • Video recording of the presentation (~ 4 minutes)